Create new list with Direct Mail and Digital Campaign- Adoption of Simulation
Interactive solutions website built in 2010 to help Laerdal customers find resources and tools to help them integrate medical simulation products into their healthcare curriculum. View a live walkthough of the website here.
The goal of the campaign was to promote the use of simulation by addressing known barriers to adoption by connecting customers to resources. This solutions website is built around the concept around technology adoption(video has no sound)