Design structure for the direct mail campaign for Sennheiser, for their TourGuide promotion. The campaign consists of three marketing tools; a printed leaflet, a personalized letter and an e-mail.
This dynamic campaign is set up in two waves. Firstly, a double-folded A4 leaflet is mailed along with a personalized letter to highly qualified prospects, and secondly, an e-mail with a link to the promotion is sent to each selected contact.
Scope of work:
- Content design
- Icon creation
- Web mail design
- Letter layout