The ‘Disabled People Have Sex Too’ campaign breaks down stigmas and tackles taboos - kick-starting positive conversations about sex and disability. The approach is simple. A set of posters that use suggestive, abstract imagery alongside honest, humorous text. A micro-site where users are encouraged to share their own experiences of sex and disability. Finally, a social media campaign that uses Instagram story capabilities to challenge misconceptions, start a discussion and redirect users to the micro-site where they can learn more.