Disinfo Radar - Brand Identity

Project Overview: Disinfo Radar, under the Democracy Reporting International umbrella, is dedicated to raising social awareness and resilience against online disinformation threats. The project is structured around three main pillars: Tools, Tactics, and Stories, all designed to spot and counteract fake news. Concept and Design: Disinfo Radar operates much like a radar in the online medium: vigilant, open, and purpose-driven. The central symbol is flexible and emphasizes the three action pillars through the movement of the axis, embodying the clean and simple standards of navigational radar. Brand Symbolism: The brand leverages the radar analogy as a symbol for detecting fake news. The symbol also functions as the letter "O" in the logotype, providing a dual purpose. It is clean, simple, multidimensional, and bold, aligning with the mission to "turn the radar on" to stop fake news and raise awareness.