Disney Baby Site Launch
Project managed the creation of a new website and content to promote the launch of the Disney Baby brand in the UK and the new Disney Store product range.
Key Responsibilities:
- Facilitated stakeholder meetings with colleagues from PR, marketing, brand managers and Disney Store to ensure open communication on project status updates and to gain approvals
- Managed timelines, task prioritisation and resources
- Collaborated with designers to commission site images and supporting promotional assets
- Produced and commissioned all content for launch
- Wrote copy for UI, content articles and messaging for social, CRM and homepage heroes
- Managed content calendar and supported marketing campaigns to ensure continued engagement
- Monitored traffic to identify opportunities for growth and content development
- Analysed SEO reports and trends to inform creation of new content