With more than a decade’s experience working for global brands in digital delivery, I have developed strong expertise in leading teams to effectively plan and implement compelling content and multi-platform communications to support campaigns and product launches. I take a data-informed approach to improve digital content and its delivery, ensuring that it delivers to business goals and delights users.
- Disney Princess Site Redesign and Platform MigrationI project managed and led the content migration for the Disney Princess website from conception to launch and through to sustain. I was awarded the Disney Recognition Award for introducing Agile project management techniques to successfully lead a team of multi-skilled colleagues to a launch lean, audience-focused site. Our key focus was to create a character driven, immersive. mobile-optimised experience as we migrated the legacy Disney Princess site over to a new Disney-built global platform
- DisneyJunior.co.uk Site Redesign and Platform MigrationProject managed the redesign and site migration of DisneyJunior.co.uk. Used Omniture data and audience insight reports to refine and optimise Disney Junior’s web content, improved search visibility, retired underperforming content and introduced character-led navigation to improve kids experience.
- Disney NewslettersI was the content lead within the project team that was responsible for redesigning and implementing a new template for the official Disney.co.uk newsletter. The new template and new process cut down the production time by 10 hours and allowed for more testing and usability refinement. I was responsible for sending the newsletters out on a monthly basis. I managed the calendar, curated the content featured, analysing open and CTR rates to refine copy and content used. content. The newsletter
- Personalised Print ServiceProduced a digital tool that allowed new parents to create a personlised print. After analysing SEO keyword reports, I identified an opportunity to create a digital service for parents to create 'personalised keepsakes'. Working closely with digital marketing and social colleagues, I produced a mechanic that parents could use to create their own personalised artwork using Disney assets for their baby's nursery. The personalised keepsake could then be shared on Facebook as a birth announcement o
- UGC Competition For Monsters UniversityTo support the release of Monsters University in cinemas, I pitched a concept for a UGC competition and went on to produce and launch it in the UK. The project involved working closely with a designer/developer colleague to create the competiton flow, including the upload of images, moderation, gallery feature and ability for entrants to download their customised Monsters student ID card. The idea was sold to a commercial partner who we worked with to provide prizes for the lucky winner.
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Content Lead (Freelance)BMA
- London, United KingdomFreelance
Led the development and design of content based on user needs, using GDS guidelines, for the site migration of BMA.org.uk (Launching later this year). Analysed member feedback, analytics, user stories and organisation goals to prioritise content that would be improved, and communicated recommendations with stakeholders. Collaborated with subject matter experts and user researchers to design, test and iterate new content with clear content and design patterns based on a prioritised list of user needs. Wrote on-brand, simplified content to GDS standards, produced guidelines, trained content producers in digital copy best practice and coordinated training workshops. Used Power BI, Google Analytics and Screaming Frog data reports to inform prioritisation of content to be deleted, edited or migrated to new platform as part of audit of 3000 pages. Increased content discoverability by analysing user testing and analytics data to create new information architecture (IA) that better fit with how users navigate the site.
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- Project Management
- Stakeholder Management
- Content Advisor
- Content Analysis
- Content Copywriting
- Digital Campaigns
- Content Development
- Content SEO