Personalised Print Service
Produced a digital tool that allowed new parents to create a personlised print. After analysing SEO keyword reports, I identified an opportunity to create a digital service for parents to create 'personalised keepsakes'. Working closely with digital marketing and social colleagues, I produced a mechanic that parents could use to create their own personalised artwork using Disney assets for their baby's nursery. The personalised keepsake could then be shared on Facebook as a birth announcement or could be printed out to frame and keep.
Key Responsibilities:
- Engaged and managed third party agency to build the functionality
- Sourced assets
- Wrote copy for UI and promotional assets
- Collaborated with stakeholders for approvals
- Created a blog post, social posts and homepage promos to promote the service across digital touchpoints
- Monitored performance and identified oppotunities to optimise the content