Disney Newsletters

I was the content lead within the project team that was responsible for redesigning and implementing a new template for the official Disney.co.uk newsletter. The new template and new process cut down the production time by 10 hours and allowed for more testing and usability refinement. I was responsible for sending the newsletters out on a monthly basis. I managed the calendar, curated the content featured, analysing open and CTR rates to refine copy and content used. content. The newsletter template was shared with other local teams and rolled out in EMEA.