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Disney Melee Mania: Tone of Voice & Digital Creative

  • Griffin Haworth

In Q4 2020 I oversaw the digital campaign for the announcement of Disney Melee Mania, Disney & Pixar's first ever MOBA, developed for mobile by Mighty Bear Games and published exclusively by Apple Arcade. I created the game's TOV Bible for use by the Disney and Mighty Bear marketing teams and led the conversation around the game's announcement by producing social and App Store copy, a launch trailer concept, and press-facing promotional material.

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Project Tags

Companies

  • Apple logo

    Apple

    • Technology
  • The Walt Disney Company logo

    The Walt Disney Company

    • Media Production
  • Pixar logo

    Pixar

    • Animation
  • M

    Mighty Bear Games

    Skills

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