Disney Melee Mania: Tone of Voice & Digital Creative

In Q4 2020 I oversaw the digital campaign for the announcement of Disney Melee Mania, Disney & Pixar's first ever MOBA, developed for mobile by Mighty Bear Games and published exclusively by Apple Arcade. I created the game's TOV Bible for use by the Disney and Mighty Bear marketing teams and led the conversation around the game's announcement by producing social and App Store copy, a launch trailer concept, and press-facing promotional material.

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Project Tags

Companies

Apple
- Technology
The Walt Disney Company
- Media Production
Pixar
- Animation
M
Mighty Bear Games

Skills

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Project Tags

Apple

The Walt Disney Company

Pixar

Mighty Bear Games

Skills