Disown the Past, Wear the Future

A hype campaign for Adidas x Crazy Chaos trainer to be launched in JD sports. We wanted to build a lot of intrigue and confusion, tempting our audience in with a vision of the future. I am fascinated by our digital footprint and existence, we wanted to highlight the fact that the shoe doesn't look to its vintage past, it's a shoe that our audience will step into the future with. It's up to our generation to start the revolution. I was so excited to work with fashion photographer and 3D visual artist @tommymemed and of course @chaz the copywriter of my dreams.