Distract is the parent brand of Distract TV, an online media platform covering music, fashion and culture. Our client wanted a rebrand focusing on some of the company’s keywords & values: ‘fresh, artistic, youth culture’. I created an identity system which was implemented throughout their video content, communication and social media. I also re-designed them a new website highlighting their content, photography and videos. The waves and distortion represent the way media and sound travel through the airwaves. A bold and clear typeface was chosen with a bold yellow to cause a sense of youthful energy and urgency.