A multidisciplinary designer & strategic creative thinker with a desire to shape and build meaningful brands and design interesting things. Visual storytelling through combining culture, art, strategy and behaviour.
Extensive experience in advertising & creative marketing, entertainment, fashion & lifestyle. Always open to new creative & collaborative opportunities.
Selected people I have worked with: TATE Modern, Penguin Books, Made.com, Disney, Peanuts, Selfridges, Soap & Glory
Projects
- Distract TV Branding & IdentityDistract is the parent brand of Distract TV, an online media platform covering music, fashion and culture. Our client wanted a rebrand focusing on some of the company’s keywords & values: ‘fresh, artistic, youth culture’. I created an identity system which was implemented throughout their video content, communication and social media. I also re-designed them a new website highlighting their content, photography and videos. The waves and distortion represent the way media and sound travel through
- TATE – World Goes PopIn correlation with their ‘World Goes Pop’ (2015/16) exhibition, TATE Modern commissioned Rodnik fashion label to design and produce a range of Pop art inspired fashion and homeware products, sold exclusively at the TATE Modern Shop and website. I was head designer and managed the project. In addition to the product range, I also co-developed and designed a fun-surrealist display unit.
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Work history
Creative Designer
London, United KingdomFreelance
Freelance Designer working on a range of client projects. Projects range from Identity Design, to Video Editing, Creative Content Producing and Web Development.
Lead Designer & Studio Manager
- London, United KingdomFreelance
- Lead and develop brand collections,international projects and a wide range of design collaborations, from conception to production. Luxury, lifestyle & high street projects incl: TATE Modern, Penguin Books, MADE.com, Rolex/BWD, Disney, Soap & Glory, Peanuts, Absolut x Warhol, Smart Car.
- Manage day to day and macro studio operations which involves working with brand director to organise work flow and delegate projects amongst small team of designers. Developing the brand, its product range and brand positioning. Also organising brand pop-up store.
- Co-ordinating B2B operations and sourcing manufacturers for production.
- Organising and participating in B2B & client faced meetings, including liaising with high profile clientele.
- Assist brand director in recruitment of designers, acquainting them with the brand and training interns.
- Designing call-to-action and communication graphics for online shop and digital e-newsletters.
Skills
- Fashion
- Advertising
- Branding
- Print Design
- Art Direction
- Design
- Problem Solving
- Project Management
- Textile Design
- Media Production
- Brand Consultancy
- Brand Strategy
- Visual Identity
- Digital Design
- Adobe Creative Suite
- Content Creatiion
- Graphic Design
Education
Graphic Media Design for AdvertisingUniversity of The Arts London (UAL)
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