Do fonts smell? Fantastical Fonts with Sarah Hyndman

  • Sarah Hyndman

Live online event, Tuesday 28th September. What might different fonts smell like and what memories do they evoke? Can a font make your jellybean taste different? How do fonts interact with all your senses?

Not-to-be-missed interactive, funny and fantastical live events. Sarah’s on a mission to make typography exciting for everybody by inviting you to take part in games and demonstrations so you can make the discoveries for yourself.


Come along to this fun and impromptu online event with author Sarah Hyndman. Join in with games from her bestselling book Why Fonts Matter. She’ll answer as many of your questions as possible, no questions are too silly or too strange!

Ideal for beginners, students and anybody curious about reading fonts. We’re all font consumers in our everyday lives. Sarah will show you that you’re already an expert, even if you don’t realise it.

Tuesday 28th September 7pm to 8pm (BST) Do fonts smell? What might different fonts smell like and what memories do they evoke? Can a font make your jellybean taste different? How do fonts interact with all your senses? Bring jellybeans to taste. £1.99 per person, limited numbers. Book here

Once you’ve purchased your ticket you’ll be sent the Zoom details. Tell your friends, let’s have some fun.

About your host Sarah Hyndman demystifies the amazing world of typography. She is the author of Why Fonts Matter. She is a TEDx speaker, a regular on radio (BBC Radio 4’s Word of Mouth with Michael Rosen, Saturday Live, Today.) and TV (Channel 4’s Sunday Brunch). Sarah is a multisensory typography expert and collaborates on studies with Professor Charles Spence of the University of Oxford.