DOCKERS / Levi Strauss (Always On Campaign)

  • Lee Barber
  • Matthew Comer

Taking Dockers back to its roots. In addition to reintroducing khakis to a younger market, the ads promote Dockers new Smart 360 Flex technology, which offers four-way stretch both vertically and horizontally. The new “Always On” campaign ran across television, cinema and digital channels in both the United States and internationally.