Dodgecrafts

Dodgecrafts Season 2 is a 2D arcade app released on both the App Store and Google Play Store. Its inital launch lacked a bold aesthetics, and had a user interface which could be improved upon dramatically. The idea behind the new brand identity was to make sure we captured the life that the gameplay brings, and replicate that with a tailored user experience, great branding and material to promote. The identity composed has vibrant gradients and beautifully hand drawn crafts. This alongside a smooth user experience drew the eyes of Apple and has resulted in “App of the week” on the App Store and other acknowledgement from various publishers.