Dog Wat I Saw

  • Alex Daish
PROBLEM

What could I make that would be interesting, but easy enough to keep up every single day?

On joining AKQA, I needed a creative outlet of my own. Seeking to find something I could do consistently, I combined my early passion for doodling with my love for dogs. Dogwatisaw was born.
IDEA

@dogwatisaw

Dogs come in all shapes and sizes, and in London they're get up to weird things all the time. I have now been drawing and posting a dog, every day for nearly 3 years.
RESULT

More than 200K followers, 9M+ impressions and 1 tattoo!

Dogwatisaw has found a lovely and loyal fan base. Followers include journalists from ITN, FT, Guardian and The Independent plus Olympian sprinter, Jodie Williams and the photography Rankin. Dogwatisaw has enjoyed viral growth after being featured by Buzzfeed and starring in one of the earlierst Twitter Moment's.
One man has even got one of my dogs tattooed on his body!
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