Dogs Trust: Special Someone
Dogs Trust takes in over 17,000 unwanted dogs a year, and with the growth of the online dog trade, rescue dogs are being overlooked as pets. We needed to get people off the Internet and into rehoming centres across the UK. Our #SpecialSomeone campaign helped show potential rehomers that they could be a hero to a Dogs Trust dog, and that there was a dog out there waiting for everyone. The TVC was viewed by over 7.8 million people and increased centre visits by 15%, with thousands more dogs finding their forever homes.