Domino’s Pizza France - TikTok social media adverts

French Tiktok Social media campaign creating over 80 pieces of film advertising content Recently, my team and I spearheaded a TikTok advertising campaign in France for Domino’s Pizza. Our mission was to captivate the French TikTok audience by creating 20 original video assets featuring local talent. We curated diverse narratives and styles native to TikTok's social environment. Our strategy involved designing content that was both modular and scalable, allowing us to create an additional 60 dynamic variations, resulting in a total of 80 assets. Domino’s conducted A/B testing across various demographics to gauge performance. Throughout the process, we provided end-to-end support, including creative direction, scriptwriting, talent scouting, production, and post-production services.