I’m a filmmaker/content creator working across social media content, TVC’s and film. I Started out filming extreme sports TV documentaries, promos and also pioneering live digital broadcasts from remote locations, before moving into TVC's, brand films and more recently (past 8 years) social media, which is a massively growing area for me and my team. I work via my own scalable production company filmekanik.co.uk and freelance via jamesbbedford.com
Projects
- TikTok Social Media AdvertsCollaborating with TikTok with an 'always on' facility to produce hundreds of video advertisements for various verticals including fashion, comedy, travel, fitness. This content is released across numerous social media channels such as Facebook, Instagram, and YouTube in the EMEA region. I lead the complete social media advertising production process, which includes creative direction, scriptwriting, talent casting of influencers/content creators/actors, production, direction, filming, as well
- Domino’s Pizza France - TikTok social media advertsFrench Tiktok Social media campaign creating over 80 pieces of film advertising content Recently, my team and I spearheaded a TikTok advertising campaign in France for Domino’s Pizza. Our mission was to captivate the French TikTok audience by creating 20 original video assets featuring local talent. We curated diverse narratives and styles native to TikTok's social environment. Our strategy involved designing content that was both modular and scalable, allowing us to create an additional 60
- Social media video campaign for gaming studio Tripledot Studios.Woodoku social media adverts Social media campaign delivering 4 original pieces of film advertising content We created and produced a social video advertising campaign for gaming studio Tripledot Studios. The campaign was specific to running on Meta platforms, Facebook, Instagram and Youtube. I was fortunate enough to be chosen as part of a pilot programme to film in Meta’s new in-house studios, specifically built to help facilitate the production of social media content. Provided creative,
- Revolut tiktok campaignI recently worked with fintech bank Revolut on a cross- language social video advertising campaign, crafting 20 original video assets featuring French and Spanish-speaking talent based in the UK. I produced a variety of socially native, creative narratives and styles that resonated with their target audience and fit the TikTok and Instagram platforms. Building on these original assets, I further expanded the campaign reach by generating 60 dynamic variation assets. Responsible for creative
- Kelloggs Poptarts social media video campaignWorked with Kellogg’s Pop Tarts to develop and produce four mobile-first ads for a paid media campaign on social platforms including Instagram Reels, TikTok, Facebook. Meta and YouTube Shorts. Full social media advertising production delivered- Creative direction, scriptwriting, production, influencer/talent casting, direction, filming, edit/post production. See the Kelloggs social media campaign on TikTok - https://www.tiktok.com/@poptarts.uki
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Work history
Director
Freelance
Director working across TV, film, commercials and digital content.
Director - Film
Freelance
Freelance Director/DOP
Skills
- Film
- TV
- Digital Content
- Multi-platform Content
- TV Film Commercial
- Editing
- Commercials
- Directing
- Creative
- Documentaries
- Featured Films
- Short Films
- Director of Photography
- Social Advertising
- Social Campaign
- Social Activation
- Instagram Advertising
Education
BA (joint Hons) French and Politics
- United Kingdom
BA (joint Hons) French and Politics