BRIEF: Activate Domino's freshness online. IDEA: The best way to own 'Freshly Handmade Pizza' online is to publicly destroy any poor excuse for pizza that isn't fresh or handmade. Naturally, we created a live stream asking people to choose how we obliterate these pathetic frozen pizza's! Once they voted, the destruction began, complete with replays, slo mo's, the lot! We got thousands of interactions and had huge amounts of fun making it.