Don't Be A Dick - The Chappy Pledge

We unveiled a global campaign highlighting the problematic normalisation of prejudicial language and attitudes from users on dating platforms. The insight, backed by research commissioned by Chappy, revealed more than half of the 500 people surveyed had witnessed racism, body shaming or general abuse on dating apps. The film appeared in cinemas across the UK and online, supplemented by a series of print, out of home and digital out of home. The film features 16 men talking about their experiences on dating apps, revealing rampant underlying racism, ageism, fat shaming and fem shaming in digital spaces. The ‘Don’t be a D!ck’ campaign is a call to arms, not just to the gay community, but the dating community as a whole.