Georgie Coupe Associate Director of Brand at Bumble

Projects

1
New Year, Same MeWe created a series of fun content for the New Year to drive brand awareness in the new year. We wanted to focus on loving yourself and meeting people who like you for who you really are.
1
NEVER IRL, WHY ONLINE?Technology and social media provides a level of anonymity which can lead some to behave in ways that we would not deem acceptable in real life. We see a lot of this disrespectful, discriminatory and incredibly unkind behaviour manifest itself in the dating app space so we created the awareness campaign: NEVER IRL, WHY ONLINE? Chappy has always been at the forefront in promoting kindness and respect in the dating space. This campaign is an extension of the Chappy Pledge - making people think
Chosen FamiliesChappy and Survation polled 518 gay men in the UK and found that 47% had experienced homophobia from direct family members, resulting in anxiety and/or depression. 30% of them said they had experienced those reactions in the homes of close family, and 17% in the homes of extended family. As a result, many members of the LGBTQ+ community have built their own chosen families proving that blood isn’t always thicker than water. We created our ‘Chosen Family’ campaign for the holidays 2018 to celebr

Work history

Associate Director, Brand

Oct 2022

Account ExecutiveAMV BBDO

Sep 2015London, United KingdomFull Time

Account Executive - PepsiCo (Walkers Crisps, Doritos, Tropicana & Quaker Oats). TV, print, social and digital advertising and marketing.

Skills

Education

BAUCL

Aug 2011 - Jun 2015London, United Kingdom

English & French