NEVER IRL, WHY ONLINE?

Technology and social media provides a level of anonymity which can lead some to behave in ways that we would not deem acceptable in real life. We see a lot of this disrespectful, discriminatory and incredibly unkind behaviour manifest itself in the dating app space so we created the awareness campaign: NEVER IRL, WHY ONLINE? Chappy has always been at the forefront in promoting kindness and respect in the dating space. This campaign is an extension of the Chappy Pledge - making people think twice about how they are treating others online. NEVER IRL, WHY ONLINE revolved around an OOH campaign in NYC as well as supporting content on social media and guerrilla marketing (handing out postcards with the messaging on in the city).