Dorado Rebrand

A brand identity I designed for Dorado Jewellery in London. Dorado is a small but growing family business who were looking to formalise their identity and re-name their store, as well as stepping into the online market. The identity and name was inspired by the jeweller's Colombian background (the myth of El Dorado), and their interest in both traditional crafting processes as well as high-tech methods. The visual identity had to convey a sense of heritage and timelessness – while being fresh. I also photographed some promotional content, as seen below.