About me

See my latest work at JerryFlorez.com I like to solve creative problems and build meaningful narratives. Architectural Designer (Part 2) , with experience in architectural photography and identity design, and a background in street photography. Recently shortlisted for the Royal Academy Summer Show. Works have previously been published in Dezeen, Architects Journal, and Evening Standard. Strong belief in the power of research, visual poetry, philosophy, and interdisciplinary practice. Passionate about a human, emotional, and experiential approach to designing our neighbourhoods and cities.

QuestionsProjectsExperienceTeam

• Not for a specific project at the moment, but I'm looking to connect with junior web devs/web designers to collaborate in the future.
• I'm looking for an entry level motion designer that can make a short and simple text-based animation/motion graphic video.
• I'm looking for a graphic designer that could assist me from January onwards on a freelance basis.

Projects

• 11

  Dorado RebrandA brand identity I designed for Dorado Jewellery in London. Dorado is a small but growing family business who were looking to formalise their identity and re-name their store, as well as stepping into the online market. The identity and name was inspired by the jeweller's Colombian background (the myth of El Dorado), and their interest in both traditional crafting processes as well as high-tech methods. The visual identity had to convey a sense of heritage and timelessness – while being fresh.
• 7

  Family Resemblance - Symbol Language DesignA symbol language I designed for a client's internal communications, in early 2020, inspired by Wittgenstein's theory of family resemblances, and phenomenology.
• 6

  MomentsA continuously growing collection of moments, in their present, when light, space, and lives come together to evoke emotional atmospheres with poetic qualities.
• 1

  Film: The Time MachineDirection: Jerry Florez 3D prosthetics: Lauren Feeny Hair and makeup: Felicity Brealey and Despina Melba Camera and Editing: Jerry Florez Costume design: Chloe Willis Models: George Ordish and Andrea Pozo
• 5

  Film Showreel - 2019Selection of projects I have directed, edited and shot on: Canon 5D Sony FS5 Canon 100D Canon 6D -- Song used: "I Miss U" by Angelus
• 1

  Ephemeral PermanenceA permanent material such as plaster is juxtaposed by the process of fabric-formed casting to create a contradiction in the form of organic sculpture.

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Projects credited in

• 4

  SOBREMESAPEBBLE.HAUS is a collective founded by two architecture colleagues and myself that mix the sectors of architecture, design and art to create meaningful experiences. We got selected for the London Festival of Architecture 2021 to create a bench that represented the year’s theme: Care. We took inspiration from the word Sobremesa- which in Spanish refers to the post-conversations that take place at the table after sharing a meal, and decided to adapt it to how people have conversations here: throug
• 1

  CROSSROADSInspired by the brand's DNA of exploration and individuality by running, CROSSROADS celebrates the opening of their second store in Clapham; filmed in between East Dulwich and Clapham Common. The campaign showcases different runners, crossing paths with one another throughout different locations (East Dulwich - Brixton - Clapham), thus, connecting everyone in a circular motion. Conceptualisation and Art Direction by Andrés Valencia Director of Photography and Editing by Jerry Florez Filmed by

Work history

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Architectural DesignerPensaer London
Jul 2021London, United KingdomPart Time
Graphic DesignerUniversity of The Arts London (UAL)
Mar 2021London, United KingdomFull Time

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Skills

• Film Photography
• Filmmaking
• Photojournalism
• Photo Editing
• Premiere Pro
• Photoshop
• Indesign
• Experimental Photography
• Graphic Design
• Strategy

Education

BA(Hons) ArchitectureCentral Saint Martins (UAL)
Sep 2016 - Jul 2019London, United Kingdom
First Class Honours

Awards

CSM Reyner Banham Dissertation AwardCentral Saint Martins (UAL)