Dorchester Collection
Branding for a luxury hotel group
Not to be confused with its namesake (a car showroom in a sleepy Dorset town), Dorchester Collection is a luxury hotel management company with nine iconic hotels scattered liberally among the world’s finest cities. Retaining the individuality of each hotel, the design palette helps us to combine Dorchester Collection's core brand colour, black, with colourful glimpses from the identity of each hotel – a bit like a luxury rainbow.