Dot London

  • trevor webb
In 2014, London became one of the first cities in the world to have its
own '.London' domain name, enabling proud Londoners to tell the world where they do business.

This launch campaign featured a disparate selection of London businesses, from the royal grocer's, Fortnum and Masons, to Jamal Edwards, the 24 year old media boss of music channel SBTV.
A mix of digital, content films of Dot London pioneers, print and TV brought the message to London.