trevor webb

Senior Copywriter

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  • LocationUnited Kingdom

Projects

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Do you really want to delete project Fairy 'Special Care'?

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Do you really want to delete project Homebase 'Container House"?

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Do you really want to delete project McDonald's 'Happy Box'?

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Do you really want to delete project Dot London?

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Do you really want to delete project The Mill Live?

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About me

 

I’m a senior conceptual copywriter with over 20 years experience working at some of London’s top agencies. With 12 years at Leo Burnett, I’ve written award winning work for clients including McDonalds, Miller, Samsung, Nintendo, Mars, Homebase and Fiat. For the last 3 years I have been busy freelancing on integrated briefs at Ogilvy & Mather, Adam and Eve DDB, M&C Saatchi, Jam@ Engine, Proximity, Saatchi and Saatchi, Albion, Iris Worldwide and McCann. Pitching for cars, banks, holiday brands and supermarket brands, developing fun mobile content for MINI, launching Dot London, a new domain brand and experiential concepts for the RNLI. And worked on a raft of other clients Transport for London, NatWest, P&G, Capital One, Unilever, Guinness, Sky Movies and Google. Happy creating big integrated ideas that engage people across multiple platforms. Ideas that grow the brand.

Skills

 

  • Advertising
  • TV
  • Copywriting
  • Creative Direction
  • Integrated
  • Content and Media Writing
  • Digital Copy

Work history

2015

Senior Copywriter & CD

Freelance

Jan 2013 - Oct 2015
  • -Ogilvy & Mather - TK Maxx, Merck, Kimberly Clark -Aesop - Ballantines, Tic Tacs, Marston's -Hometown - 888 Holdings -Iris Worldwide - Barclays -McCann London (6 months) - Nestle Cereal, Abbott Healthcare, Coca-Cola -Iris Worldwide - Mobile campaign for Mini, Samsung, Guinness, -Saatchi & Saatchi - P&G, Ariel -Albion - Dot London launch, Unibet, YouView, King Digital, -Fleishman Hillard - Google -adam&eveDDB - Bank of Ireland pitch, Harvey Nichols -Proximity - RNLI experiential, Capital One, Thomas Cook -Cheil Worldwide - Samsung Gear, Guinness -Jam @ Engine - Sky Movies -Hangar Seven - B&Q content -M&C Saatchi - NatWest, TFL, Ballatine’s, Morrisons pitch

2013

Creative Director & Senior Copywriter

Leo Burnett

Jan 2010 - Jan 2013
  • Responsible for the overarching creative strategy for their 2 most successful campaigns ‘Container House’ and ‘Pier’. The integrated campaigns included TV, Social Content, Mobile, Radio and In-Store. Responsible for the recruitment of young talent at Leo Burnett, hosting creative programmes for Watford Advertising College over 3 years.

2010

Senior Copywriter

Leo Burnett

Sep 2004 - Jan 2010
  • Accounts: Miller Brewing, McDonald’s, Kellogg’s, COI, Bacardi, Nintendo Mill-Live integrated campaign for Miller Genuine Draft created a platform for unsigned bands to reflect the brands ‘genuinely different’ positioning. Won Gold at MCCA for Best Integrated Campaign of 2009. Created award-winning campaigns across all of McDonald’s business. ‘Happy Box’ TV and experiential featured giant interactive Happy Meal boxes and launched the new brand positioning We Do Happy. ‘Big Nothing’ featured children on a farm hunting for zeros for McDonald’s quality ingredients positioning. Won at BTAA and Kinsale. As CD on Nintendo for 2 years, I successfully won the pitch to launch Nintendo Wii across UK and Europe, to a new audience of gaming virgins. Campaigns for Nintendo DS and GameCube also featured in Creative Review. A charity poster featured at the V&A ‘Che Guevara Revolutionary & Icon’ exhibition 2007.

2004

Senior Copywriter

D’arcy

Nov 1999 - Oct 2004
  • Accounts: Mars, Fiat, COI, Tetley, P&G Group Head on Maltesers. Re-launched ‘The Lighter Way to enjoy Chocolate’ that lead to a multi award winning campaign. All in all, adding £30 million to the value of the brand.

1999

Copywriter

Dmb&b

Sep 1997 - Nov 1999
  • Accounts: Mars, Fiat, COI, P&G Launch campaign ‘Girl Watching’ for Fiat Punto with an Andy Williams music track topped the UK charts and kicked off the Easy Listening revival. Follow up Fiat Punto ad ‘Don’t you want me baby?’ won at D&AD.

1997

Junior Creative

Leagas Shafron Davis

Sep 1993 - Oct 1997
  • Accounts: Heals, Bassetts, Vax, Sun Alliance, Air France

Education

2010

Masterclass Digital Interactive Media 2010

Hyper Island

Jan 2010 - Feb 2010

    1991

    Advertising Graphic Design

    London College of Communication

    Oct 1988 - Oct 1991
    • BA HONS 2.1 Degree

    1988

    Art Design Foundation Course

    Middlesex University

    Oct 1987 - Oct 1988

      Awards

      2011

      Fred Perry - Winner

      • 'Tell us Your Story' Worldwide Campaign

      2010

      BTAA - Diploma

      • McDonald's

      2010

      Kinsale Shark - Gold

      Kinsale Shark

      • McDonald's - Best Use of Music

      2009

      MCCA - Gold

      • The Mill LIve - Best Integrated Marketing Campaign

      2008

      Creative Circle - Silver

      Creative Circle

      • Alison Carmichael - Best Typography

      2008

      Creative Circle - Silver

      Creative Circle

      • Best Trade Ad - Alison Carmichael

      2008

      Creative Review Annual

      Creative Review

      • Alison Carmichael

      2007

      Creative Circle

      Creative Circle

      • Alison Carmichael Typographer

      2006

      Gramia Radio Award - Winner

      • McDonald's

      2006

      Creative Review Annual

      Creative Review

      • McDonald's

      2004

      Aerial Radio Awards - Nomination

      • Tetley Tea

      2001

      BTAA - Diploma

      • Maltesers

      2001

      BTAA - Diploma

      • Maltesers

      2000

      New York Festivals - Bronze

      New York Festival

      • Maltesers - Print

      2000

      Campaign Poster

      • Maltesers - Ambient

      2000

      FAB Awards - Winner

      • Maltesers

      2000

      New York Festivals - Bronze

      New York Festival

      • Maltesers - TV

      1999

      BTAA - Silver

      • Maltesers

      1999

      Cannes - Finalist

      Cannes Lions

      • Fiat Punto

      1999

      D&AD - In Book

      D&AD

      • Fiat Punto

      1999

      APG - Gold

      APG

      • Maltesers- Best Refreshed Camapaign

      1999

      BTAA - Finalist

      • Maltesers

      1999

      BTAA - Diploma

      • Maltesers

      1997

      Cannes Cyber Lion - Finalist

      Cannes Lions

      • Church.co.uk

      1996

      Campaign Poster - Silver

      • Heals

      1995

      D&AD - In Book

      D&AD

      • Vax

      1995

      Creative Circle - Bronze

      Creative Circle

      • Vax