trevor webb

Senior Copywriter

Level
Senior
Location
United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I’m a senior conceptual copywriter with over 20 years experience working at some of London’s top agencies. With 12 years at Leo Burnett, I’ve written award winning work for clients including McDonalds, Miller, Samsung, Nintendo, Mars, Homebase and Fiat. For the last 3 years I have been busy freelancing on integrated briefs at Ogilvy & Mather, Adam and Eve DDB, M&C Saatchi, Jam@ Engine, Proximity, Saatchi and Saatchi, Albion, Iris Worldwide and McCann. Pitching for cars, banks, holiday brands and supermarket brands, developing fun mobile content for MINI, launching Dot London, a new domain brand and experiential concepts for the RNLI. And worked on a raft of other clients Transport for London, NatWest, P&G, Capital One, Unilever, Guinness, Sky Movies and Google. Happy creating big integrated ideas that engage people across multiple platforms. Ideas that grow the brand.

Skills

  • Advertising
  • TV
  • Copywriting
  • Creative Direction
  • Integrated
  • Content and Media Writing
  • Digital Copy

Companies I’ve worked with

  • F

    Freelance

    • Leo Burnett

      Leo Burnett

      • Advertising

    Work history

    2015

    Senior Copywriter & CD

    Freelance

    Jan 2013 - Oct 2015
    • -Ogilvy & Mather - TK Maxx, Merck, Kimberly Clark -Aesop - Ballantines, Tic Tacs, Marston's -Hometown - 888 Holdings -Iris Worldwide - Barclays -McCann London (6 months) - Nestle Cereal, Abbott Healthcare, Coca-Cola -Iris Worldwide - Mobile campaign for Mini, Samsung, Guinness, -Saatchi & Saatchi - P&G, Ariel -Albion - Dot London launch, Unibet, YouView, King Digital, -Fleishman Hillard - Google -adam&eveDDB - Bank of Ireland pitch, Harvey Nichols -Proximity - RNLI experiential, Capital One, Thomas Cook -Cheil Worldwide - Samsung Gear, Guinness -Jam @ Engine - Sky Movies -Hangar Seven - B&Q content -M&C Saatchi - NatWest, TFL, Ballatine’s, Morrisons pitch

    2013

    Creative Director & Senior Copywriter

    Leo Burnett

    Jan 2010 - Jan 2013
    • Responsible for the overarching creative strategy for their 2 most successful campaigns ‘Container House’ and ‘Pier’. The integrated campaigns included TV, Social Content, Mobile, Radio and In-Store. Responsible for the recruitment of young talent at Leo Burnett, hosting creative programmes for Watford Advertising College over 3 years.

    2010

    Senior Copywriter

    Leo Burnett

    Sep 2004 - Jan 2010
    • Accounts: Miller Brewing, McDonald’s, Kellogg’s, COI, Bacardi, Nintendo Mill-Live integrated campaign for Miller Genuine Draft created a platform for unsigned bands to reflect the brands ‘genuinely different’ positioning. Won Gold at MCCA for Best Integrated Campaign of 2009. Created award-winning campaigns across all of McDonald’s business. ‘Happy Box’ TV and experiential featured giant interactive Happy Meal boxes and launched the new brand positioning We Do Happy. ‘Big Nothing’ featured children on a farm hunting for zeros for McDonald’s quality ingredients positioning. Won at BTAA and Kinsale. As CD on Nintendo for 2 years, I successfully won the pitch to launch Nintendo Wii across UK and Europe, to a new audience of gaming virgins. Campaigns for Nintendo DS and GameCube also featured in Creative Review. A charity poster featured at the V&A ‘Che Guevara Revolutionary & Icon’ exhibition 2007.

    2004

    Senior Copywriter

    D’arcy

    Nov 1999 - Oct 2004
    • Accounts: Mars, Fiat, COI, Tetley, P&G Group Head on Maltesers. Re-launched ‘The Lighter Way to enjoy Chocolate’ that lead to a multi award winning campaign. All in all, adding £30 million to the value of the brand.

    1999

    Copywriter

    Dmb&b

    Sep 1997 - Nov 1999
    • Accounts: Mars, Fiat, COI, P&G Launch campaign ‘Girl Watching’ for Fiat Punto with an Andy Williams music track topped the UK charts and kicked off the Easy Listening revival. Follow up Fiat Punto ad ‘Don’t you want me baby?’ won at D&AD.

    1997

    Junior Creative

    Leagas Shafron Davis

    Sep 1993 - Oct 1997
    • Accounts: Heals, Bassetts, Vax, Sun Alliance, Air France

    Education

    2010

    Masterclass Digital Interactive Media 2010

    Hyper Island

    Jan 2010 - Feb 2010

      1991

      Advertising Graphic Design

      London College of Communication

      Oct 1988 - Oct 1991
      • BA HONS 2.1 Degree

      1988

      Art Design Foundation Course

      Middlesex University

      Oct 1987 - Oct 1988

        Awards

        2011

        Fred Perry - Winner

        • 'Tell us Your Story' Worldwide Campaign

        2010

        BTAA - Diploma

        • McDonald's

        2010

        Kinsale Shark - Gold

        Kinsale Shark

        • McDonald's - Best Use of Music

        2009

        MCCA - Gold

        • The Mill LIve - Best Integrated Marketing Campaign

        2008

        Creative Circle - Silver

        Creative Circle

        • Alison Carmichael - Best Typography

        2008

        Creative Circle - Silver

        Creative Circle

        • Best Trade Ad - Alison Carmichael

        2008

        Creative Review Annual

        Creative Review

        • Alison Carmichael

        2007

        Creative Circle

        Creative Circle

        • Alison Carmichael Typographer

        2006

        Gramia Radio Award - Winner

        • McDonald's

        2006

        Creative Review Annual

        Creative Review

        • McDonald's

        2004

        Aerial Radio Awards - Nomination

        • Tetley Tea

        2001

        BTAA - Diploma

        • Maltesers

        2001

        BTAA - Diploma

        • Maltesers

        2000

        New York Festivals - Bronze

        New York Festival

        • Maltesers - Print

        2000

        Campaign Poster

        • Maltesers - Ambient

        2000

        New York Festivals - Bronze

        New York Festival

        • Maltesers - TV

        2000

        FAB Awards - Winner

        • Maltesers

        1999

        BTAA - Silver

        • Maltesers

        1999

        Cannes - Finalist

        Cannes Lions

        • Fiat Punto

        1999

        D&AD - In Book

        D&AD

        • Fiat Punto

        1999

        APG - Gold

        APG

        • Maltesers- Best Refreshed Camapaign

        1999

        BTAA - Diploma

        • Maltesers

        1999

        BTAA - Finalist

        • Maltesers

        1997

        Cannes Cyber Lion - Finalist

        Cannes Lions

        • Church.co.uk

        1996

        Campaign Poster - Silver

        • Heals

        1995

        D&AD - In Book

        D&AD

        • Vax

        1995

        Creative Circle - Bronze

        Creative Circle

        • Vax