The Mill Live

  • trevor webb
  • Adam Morrison
The Mill-Live campaign for Miller Genuine Draft created a platform
for unsigned bands to reflect the brands ‘genuinely different’ positioning.

Two venues, 121 bands playing live, each band with their own unique poster campaign. Gig-goers downloaded free tickets via the website where 540 tracks had been recorded and distributed. Bespoke packaging and social networking sites built the buzz.

Won Gold at MAA for Best Integrated Campaign of 2009