Adam Morrison

Adam Morrison

Business DirectorLondon, United Kingdom
+ Info


Adam Morrison

Adam Morrison

Business DirectorLondon, United Kingdom
Projects credited in
  • Direct Line 'Break In'
    Direct Line 'Break In'Direct Line 'Break In' Direct Line’s brand overhaul stars Harvey Keitel as Miramax’s cult classic Pulp Fiction character, Winston Wolf, fixing Britain's insurance dilemmas using Direct Line's new propositions.
  • Mercedes-Benz - Sound with Power Interactive
    Mercedes-Benz - Sound with Power InteractiveWe were tasked with developing the content for an engaging online campaign to promote the new Mercedes E63 AMG. The aim was to build an exciting online mashup site that allowed users to create their own track, sampling a selection of well known pieces of music and pre-composed audio visual elements. The demanding task for us was to find tracks that not only worked for the TV campaign but were flexible enough to be pulled apart, and combined in a huge number of variations online, to give the most diverse selection of end tracks that the user could produce. All of which needed to not only work musically, but visual and in combination with the sound of the E63 AMG’s V8 engine. Ithaca developed multi-layered content for this in depth web experience and also created an interactive YouTube version. Visit the SOUND WITH POWER site to try it out or better still, try the YouTube version (use YouTube annotations) above.:
  • The Mill Live
    The Mill LiveThe Mill-Live campaign for Miller Genuine Draft created a platform for unsigned bands to reflect the brands ‘genuinely different’ positioning. Two venues, 121 bands playing live, each band with their own unique poster campaign. Gig-goers downloaded free tickets via the website where 540 tracks had been recorded and distributed. Bespoke packaging and social networking sites built the buzz. Won Gold at MAA for Best Integrated Campaign of 2009
  • Relish London TVC
    Relish London TVCAnimated This TVC for The Corner London, Working to a very tight turnaround.
  • Relish Mobile Broadband
    Relish Mobile BroadbandAs a ‘plug and play’ service with no need for installation engineers, landline or wires, we wanted the name and branding to reflect the ease of use that the product provides. We developed the name ‘Relish’ because UK broadband wanted to make accessing the web a more enjoyable experience. A brand proposition that led the creative solution was then developed. ‘Liberating Londoners to do more’ focused on the user benefits of the product, rather than emphasising a message of ‘speed’ that many broadband providers in the market currently do. The brand identity was driven by a set of illustrated figures representing the brands target audience ‘London’s Productive People’. These figures bring the benefits of the service to life through the brand identity and embody the need to be productive, connected, entertained and mobile in London. We supported this with the design of the key service touch-points including packaging, user guides, case studies, literature and a brand film. With the creation of a comprehensive brand toolkit and a broad range of component illustrations, we empowered Relish to deliver an exciting and eye-catching range of materials for their campaign launch and ongoing above and below-the-line activities.
  • WIGGLE - Commission
    WIGGLE - Commission
Work history
    Saatchi & Saatchi logo
    Saatchi & Saatchi logo
    Business LeaderSaatchi & Saatchi
     - London, United KingdomFull Time
    Led the Direct Line team.
  • Business Development
  • Client Services
  • Account Management
  • Presenting
  • Marketing
  • Marketing Strategy
  • Strategy
  • Strategic Planning
  • Brand Management
  • Brand Strategy
    2.1 MAUniversity of Edinburgh
     - Edinburgh, United Kingdom
    Politics & Sociology