Develop a campaign to appeal to younger consumers, to increase their awareness of Douwe Egberts. Generate excitement about Douwe Egberts coffee, and create a desire for better coffee at home.
Douwe Egberts creates perfect moments throughout the day.
Hashtags were used to differentiate moments of perfection and when you need a coffee, using situations the audience can relate to. This social presence would quickly engage younger consumers with the campaign. Video content would also be used to promote and attract users to start the social conversation.
The packaging of the grounded coffee collection was reinvented to be more contemporary and impactful on the shelf.