VR experience designed to immerse guests in the uplifting sensation of using the new Oxygen Touch moisturiser. Solution was a multi-sensory VR experience using motion platform and wind machines. The experience debuted during the product launch in New York. As guests put on the headset they find themselves in a euphoric white, organically curved space. A dove flies past them dropping a feather. The physical floor beneath the viewers begins to fade away and they exit the building through the opening in the roof presented with a vast view of Manhattan painted in Dove pantones. The feather is leading them, signifying they are being lifted by air. Viewers break through the clouds and the dove flies past their ear merging with Dove's logo. Viewers take off the headset and find a feather next to their feet.