Dove #ShowUs at Beautycon NY

  • Wendy Hu
  • Louise Helmfrid

Visual Conductor partners with UEG Worldwide to craft two 30’ x 30’ trade show booths for Dove at Beautycon NY. The first booth is an experiential launch of Dove’s #ShowUs campaign: the brand further advocates real women in advertising, by creating an inclusive photo series, with Getty Images and GirlGaze. The powerful social impact journey starts with 1) Revealing The Truth: guests are confronted with oversized statistics, collages that convey lack of diversity in media, disconnect, 2) Revealing Unconscious Bias: survey kiosks where guests learn of subtle female bias, 3) #ShowUs Collection: a celebratory portrait gallery of diverse women worldwide, ending with 4) #ShowUs Photo Booth: guests participate in their own photo moment. The second booth is a colorful “gift shop” after the #ShowUs exhibit, showcasing the new Dove Body Mousse, personal care product displays and hand massage demo stations. Proud and humbled to be involved in this campaign! AGENCY: United Entertainment Group Worldwide ROLES: Creative Direction, Design PHOTOs: Astrid Stawiarz / Getty Images North America, Wendy Hu