Dovobet Gel is used for the treament of psoriasis in adults. I was briefed to design a website to communicate the treatment available to patients in an easy-to-digest way.
The idea was to serve content based on the patients' chosen user journey. They were asked 'What do you want to learn more about?' and presented with four options: reducing inappropriate referrals; optimising treatment; reducing wastage and patient self-management. The content was tailored to its respective category.