Client: Down In Splendour (band)
Emerging alt-rock band Down In Splendour needed a logo and distinctive identity which set them apart from other bands playing London’s saturated music circuit. This would play a key role in developing a multi-channel following, eventually translating into footfall at their gigs. Named after a song by New Zealand band Straitjacket Fits, the logo had to reflect the emotive quality of their music and not be obscured by the musicians or equipment on stage.
Taking inspiration from the stock photo provided by the band and focussing on the elegance of the word “Splendour”, a logo was designed in Adobe Illustrator to fit around the central figure, with particular attention paid to shape and typography.
The logo and photo were then rolled out across promotional CDs, retouched in Photoshop to fit the screen dimensions behind the venue’s stage, and re-artworked as social media assets to promote the band’s upcoming gigs and Facebook events.