Down Under

Revitalize the “Moncler” brand through the creation of a concept that revolves around one of the brand’s main products: the “Longue Saison” Is to create an attractive experience that reflects the passion for technolgy, elegance and comfort of the Moncler brand, and that is possible to see from the window display to the instore. The inspiration derives from the brand’s core, which is “the mountain to city” philosophy. The cyber tale tells of the resistance and lightness of Moncler jackets are just like icebergs which are “light” as they float on top of the water but underneath there is a huge amount of support that keeps the icebergs resistant and strong. With some research into the dynamism of city lights, we came out with the idea of using the aurora borealis as the elegant and beautifully colored lights matches the moncler brand. Inspired by the current public attention to underwater exploration, from our research on trend forecaster, NASA has started to command a group of scientists to explore the deep sea that never been uncovered before. In preparation of this future expedition we have created a lost city underneath the iceberg so that our future clients can explore the use of the jacket for not only in the mountain but also the city. Our Down Under title has a double definition, the city under the mountain and the down feathers underneath the jacket.

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freelance visual merchandiser consultant