Less is more.
Aiming at telling authentic stories without being overshadowed by over branded nor polished content.
Through a process of reduction and by shifting from a tactile aesthetic into an emergent and digital approach, the art direction explored how type, colour and graphics would bring a more attainable and fresh look while maintaining the unique Dr. Martens’ visual core.
Full Credits
Creative Agency : We Are Social
Creative Director : Kenneth Moore
Senior Creative : Emma Townley
Art Director : Anna Fernandez
Designer : Federica Qualiano
Strategy Director : Zanna Wharfe
Strategist : Fola Enifeni
Paid Media Director : Shreyas Sukumar
Sr Paid Media Exec : Billie Wilson
Account Director : Morgan Clark
Project Manager : Rachel Eades
Project Tags
Companies
We Are Social
- Advertising
