Dr. Martens x OFFICE

Dr. Martens briefed me to create a Spring campaign to highlight the 1461 and sandal silhouettes for OFFICE. The concept is ‘Dr. Martens, a love story’ playing on the love the OFFICE customer feels towards the brand and also the love between the real-life model couple in the shoot. The objective was to show ‘how to wear’ in an aspirational way for the 18-24 yr old customer. The campaign has been used for all OFFICE web channels, social media and windows in key city stores.