I am a highly motivated, visionary creative and content-based professional with over 20 years experience across markets including fashion, retail, footwear and trend forecasting. My stand-out strengths lie in creative direction, social media, brand marketing and team leadership. I take pride in my ability to work as part of a team whilst still directing the bigger vision, driving change within a business, and inspiring a creative department to succeed.
Projects
- Dr. Martens x OFFICEDr. Martens briefed me to create a Spring campaign to highlight the 1461 and sandal silhouettes for OFFICE. The concept is ‘Dr. Martens, a love story’ playing on the love the OFFICE customer feels towards the brand and also the love between the real-life model couple in the shoot. The objective was to show ‘how to wear’ in an aspirational way for the 18-24 yr old customer. The campaign has been used for all OFFICE web channels, social media and windows in key city stores.
- Nike Dunk DisruptWorking alongside Nike and influencer agency Seen Connects. The brief was to introduce the Dunk silhouette to OFFICE, engaging the Trend Maven customer and creating hype with a ‘crew’. We handpicked CTRL SHFT to create styling content that would resonate with the 18-24 female customer. This was a social-first campaign, with all content made for reels, stories and IG grid.
- VANS Spring 2021The brief was to create a suite of assets to be used across all OFFICE own digital channels. The objective was to breathe new life and energy into our exclusive and inline Vans spring-summer range, showing how the trend maven needs Vans in her life. To create stand-out assets that grab attention on IG and web.
Work history
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Head of CreativeOffice Holdings Ltd
- London, United KingdomFull Time