Dragonfly Absinthe

This is a packaging and advertising campaign for a fictional brand of non-alcoholic absinthe. This was developed for my final major project during my ba hons in graph design, which included an end of year exhibition to showcase the work. The concept of the brand was to bring absinthe into the 21st century and give people the option to have a non-alcoholic version if the drink. Using absinthe to base this on was chosen ironically. The dragonfly idea was birthed from the traditional absinthe spoon and the nickname absinthe gained in the 18th venture – The green fairy. The theme flows through the advertising and packaging on the bottle for maximum consumer impact. The exhibition is also themed on this impact.