Dreamies & Dentastix - 2018 Campaign

We worked with Dreamies & Dentastix to embark on a nationwide sampling campaign, reminding pet owners of what's best in show when it comes to pet treats. Aligning with a wider marketing mix, we showcased the nutritional benefits of the products by sampling 1,003,200 Dreamies & 225,000 Dentastix, targeting high footfall locations with a high proportion of pet lovers. 200 live days 10 teams 1.2million samples distributed 82 locations