Dreams Beds needed a refresh of their social media channels, and we took the opportunity to come up with a new strategy focussing on 'Real Sleep'. This meant not only showcasing the products that Dreams offers, but celebrating sleep in all its real and relatable glory. From duvet days, to late night working, we aimed to show that more happens in the bedroom than just sleep, creating content that our audience could engage with and be entertained by.
In order to provide standout and provide the brand with a strong online identity, I took the Dreams 'wave' and brand secondary colours to create a design used throughout social posts.
Launching in the summer, we tackled the (rare) British summertime, and how we sometimes struggle to have a comfortable night's sleep in the heat: