Dreamworld Campaign

In the capstone unit of my Advertising major, myself and 9 other group members were required to create an advertising campaign targeted towards Millennials for a theme park in Australia called Dreamworld. The challenge with this task came from the fact that Dreamworld had recently suffered a tragic accident and subsequent PR disaster. Our solution was to create a festival where the target audience could escape and enjoy themselves within Dreamworld's multi-dimensional facilities. This festival concept was presented to Dreamworld's marketing team and received excellent feedback, including a High Distinction (7) from our lecturer. The YouTube video below is a video we included in our pitch to visualise the festival.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Abbie!

Add comment
Graduate