In the capstone unit of my Advertising major, myself and 9 other group members were required to create an advertising campaign targeted towards Millennials for a theme park in Australia called Dreamworld. The challenge with this task came from the fact that Dreamworld had recently suffered a tragic accident and subsequent PR disaster. Our solution was to create a festival where the target audience could escape and enjoy themselves within Dreamworld's multi-dimensional facilities.
This festival concept was presented to Dreamworld's marketing team and received excellent feedback, including a High Distinction (7) from our lecturer. The YouTube video below is a video we included in our pitch to visualise the festival.