I recently created a new marketing strategy for London-based menswear tailors DRESS2KILL.
I consulted on a new digital direction for the brand as well as creatively directing and producing their new advertising campaign.
Casting rising star Craig McGinlay in the campaign was part of the refreshed strategy.
Craig is set to feature in Guy Ritchie's upcoming Knights of the Roundtable: King Arthur Movie alongside Sons of Anarchy's Charlie Hunnam and Jude Law.