Driving E-commerce Conversions with FLANNELS #PartyNeverStops

Shortlisted for Best Influencer Commerce Campaign or Strategy and Most Effective Campaign for ROI at the Global Influencer Marketing Awards 2023. My team were asked to drive awareness and consideration for FLANNELS and select designer brands on TikTok during the festive period using #PartyNeverStops to drive conversions. Featured designers included Prada, Alexander McQueen, Givenchy, Jacquemus, Off-White, Miu Miu and more.

APPROACH

Using the official campaign sound ‘Kerosene’, creators were asked to showcase the versatility of FLANNELS products from day to night leveraging the  ‘15 images’ trend for their Hashtag Challenge asset and to create a styling video for their second asset with more of a commercial objective and product focus.

RESULTS

25K Conversions
18x Return on Ad Spend
638K Clicks
32M+ views
155.6K engagements

Skills

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