Dubai Lynx Festival of Creativity | Leo Burnett 'Crowdstorming'

The Dubai Lynx Festival of Creativity. The biggest creative award festival in the Middle East and North Africa. Through the Lynx Academy, our Agency has been promoting student education for the past 5 years. With students inside our lecture booth, we engaged with advertisers, ad people and media outside it through a collective brainstorming session online, 'Crowdstorming’. We turned the outside of our booth into a blank canvas, and invited festival-goers to tweet us their thoughts using the unique hashtag ‘Crowdstorming’. We also invited three urban artists to put their talents at the public’s disposal by painting their interpretations of people’s tweets. After three days, we dismantled the booth, then gave away each canvas to its rightful owner: the person who inspired it with a single tweet.