I'm an art director, urban artist and two time Tedx speaker, with over 8 years experience working with clients across the Middle East, North Africa, the UK and the US; creating campaigns as well as structuring creative and contemplative brand strategies that involve a human-centric and design thinking approach.
I'm also the co-founder of internationally-recognized urban social enterprise Dihzahyners run by a team of talented, spirited artists and designers. It has been featured by media outlets such Campaign, VICE News, Forbes, Vogue, Al Jazeera, CNN, Designboom, Design Milk, and Architecture and Design.
I believe in the power of introspection and the collective preservation of conversation, as well as the role that art, communication and public space play in society’s interactivity; and how this can contribute
to meaningful campaigns and platforms whilst engaging and connecting people to one another.
When I'm not creating in my cocoon, I’m usually on the go between cities and the seaside.
Projects
- Dear Stranger, This Is For You'Dear Stranger, This is For You', is a film that invites viewers to take part in an Immersive Listening Experience of a series of confession tapes collected from strangers around the world. The intention is to allow the attendees to have a universal and anonymous exchange with the strangers behind the recordings and listen to their stories, secrets, & emotions.
- Dubai Lynx Festival of Creativity | Leo Burnett 'Crowdstorming'The Dubai Lynx Festival of Creativity. The biggest creative award festival in the Middle East and North Africa. Through the Lynx Academy, our Agency has been promoting student education for the past 5 years. With students inside our lecture booth, we engaged with advertisers, ad people and media outside it through a collective brainstorming session online, 'Crowdstorming’. We turned the outside of our booth into a blank canvas, and invited festival-goers to tweet us their thoughts using the uni
- Leo Burnett MENA | McDonalds 'The Precious Minute'Part of McDonald's yearly 'Family Time Forever' Campaign, The Precious Minute is an integrated campaign that highlights the idea on how to make parents aware of all the awesome things they could do with their kids in just one minute, and how every minute spent with family is precious. MENA Cristals Bronze 2014 Production McDonald’s – ‘The Precious Minute’ Dubai Lynx Bronze 2014 Film McDonald’s – ‘The Precious Minute’ Dubai Lynx Bronze 2014 Integrated McDonald’s – ‘The Precious Minute’
- Jotun | Nada Debs 'My Beirut'Art direction and design for Lebanese Product Designer Nada Debs' studio and custom-made interior paint colour, curated and created by Jotun Paints, Dubai. "There’s this colour that belongs to Beirut. And it’s been living here forever. It dances on rooftops in the afternoons. And peeks shyly at the world through poster-peeled city walls. It lives in the voices that scream 'SabāH Nnūr' from across balconies. In the friendly gossip that runs wild in the narrow alleys of Ashrafieh. I’ve seen it on
- Paint Up | Beautifying Naba'aBeautifying Naba’a was a project created to bring together the Syrian and Lebanese youth from the ages of 13-18, in the turbulent areas of Naba’a and Bourj Hammoud, in Beirut, Lebanon. The project kicked off with a series of artistic workshops, organized by my NGO 'Paint Up', and led by three of the top local artists in the region. In parallel to exploring means of communication through nonviolent and creative methods, the participants worked toward organizing live painting days in their neighbo
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Work history
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Creative DirectorPSlab
- Beirut, LebanonFull Time
I developed the lighting company’s social media strategy from their headquarters in Beirut, growing the platform to over 10K followers; and collaborated on PSLab’s 360° approach to communication and content writing and more specifically PSLab’s book ‘From A-Z’, designed to showcase the brand’s manifesto, projects & people.
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Co-FounderDihzahyners
- Beirut, LebanonFull Time
I created a social enterprise aimed at rejuvenating communities, through the activation of art in public spaces and participatory art projects that reimagine the urban fabric of our cities. I curated over 20 community events, collaborating with big groups of volunteers, refugees, NGO’s and brands across the region. Our work has been exhibited globally, growing a following of over 150K, and featured in TEDx events, Vice News, Al-Jazeera, Forbes, Vogue & Campaign.
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Skills
- Adobe Creative Suite
- Branding
- Strategy
- Social Media
- Copywriting
- Public Speaking
- Design Thinking
- Conceptual Thinking
- Creative Art Direction
- Project Management
Education
Applied Imagination in the Creative IndustriesCentral Saint Martins (UAL)
London, United Kingdom
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Graphic DesignAmerican University of Beirut -AUB
Beirut, Lebanon
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Awards
Dubai Lynx Bronze FilmLeo Burnett
McDonald’s – ‘The Precious Minute’Dubai Lynx Bronze IntegratedLeo Burnett
McDonald’s – ‘The Precious Minute’+ Show more