Dubai, the city with no boundaries

brief: metro station domination - Milano Duomo. We were asked to promote the three daily flights from Milan to Dubai, arousing interest among travellers in all the activities that this city has to offer. idea: to boost the concept of Dubai, the city with no boundaries, the walls have been coated with evocative images that literally get out of the framework of the billboards - allowing passers-by to live, even for a moment, an immersive experience in the city where everything is possible. client: Emirates agency: Geometry Global (Milan) art director: Alessandro Cini https://www.adcgroup.it/adv-express/creative-portfolio/out-home/dubai-la-citta-senza-confini.html