Duffle out delivers everything you need to escape the city and enjoy a camping adventure—right to your NYC doorstep. I was hired to design an identity that captured the founder's vision — life is outdoors. The result was an elegant yet bold branding language that could accent nature and describe the outdoors in a friendly way. The asterisk graphic serves as a metaphor for a campsite. It can also be incorporated on top of photography to replace natural elements (e.g. flowers, the Sun). The dot patterns function in a similar way and can be used to describe the elements in nature such as earth, wind, fire or water.