Dufry Next Generation Store - Melbourne

Part of a 7 global store renovation project in 2017 - the Next Generation Stores were designed to create a fully immersive shopping experience. Using the latest and innovative technologies to enable targeted and relevant communications to customers. Screen content adapts hourly to match the passenger profile and different products are showcased throughout the day, so the most relevant ranges are shown to the particular passenger demographic at any given time. I was seconded to Basel, working 2 days a week with the Global Marketing Manager in the Dufry head office. Throughout my 6 month stint I project managed the creation of the Melbourne store content, through from brief, creative concepts to delivery. Working closely with brands, external suppliers and the client to deliver the best in class retail content.